Our story · London, 2021

Two perspectives.
One shared
vision.

Founded by Sara and James in 2021. A distinctive unisex brand, with individuality at its heart.

MEET THE FOUNDERS ↓
OLANE cream outerwear styled on a city streetOLANE men's styling with a grey knit and quilted vest
Different perspectives.
A shared point of view.
The beginning

It started with
a shared idea.

OLANE was founded in London in 2021 by Sara and James, with a shared ambition: a distinctive unisex brand that gave people room to express their own style. Sara shaped the designs; James sought manufacturing partners around the world to bring them to life.

The people behind OLANE

A partnership from the start.

Two different roles.
One vision for the brand.

AI-generated fictional portrait concept for Sara

Sara

Design & creative direction

Sara led the design side, giving their shared idea its creative direction and distinctive visual expression.

AI-generated fictional portrait concept for James

James

Production & partnerships

James worked with manufacturers worldwide to find partners who could turn Sara's designs into clothing.

Behind the collection

From the first sketch
to the final stitch.

A creative vision takes shape through design and production partnerships.

AI-generated illustrative scene of hands sketching a jacket beside fabric swatches

The design perspective

Ideas, silhouettes and the details that give a piece its character.

AI-generated illustrative scene of a garment maker sewing cream fabric

The production perspective

The work of turning a design into something you can wear.

Our point of view

Style belongs
to the person wearing it.

A different fit. A new combination. Your own way of making a piece yours.

OLANE grey tailoring styled with a red cap and handbag
Everyday expression
OLANE cream layers styled with a brown handbag
Another way to wear it

A shared vision.
Your own way of wearing it.

EXPLORE THE COLLECTION ↗

The OLANE community

Worn by you.

Share your look · Tag @olane.brand #OLANE

OLANE Ambassadors collage